Being a successful investor seems easy in theory—you maximize gains and minimize losses. There can be no guarantee that any investment strategy will be successful, and all investing involves a variety of types of risk, including the possible loss of principal. With the six basic principles outlined below, you may gain a little help when it comes to successful investing.

1. Long-term compounding can help your nest egg grow

It's the "rolling snowball" effect. Put simply, compounding pays you earnings on your reinvested earnings. The longer you leave your money at work for you, the better the results may get. For example, imagine an investment of $10,000 at an annual rate of return of 8 percent. In 20 years, assuming no withdrawals, your $10,000 investment would grow to $46,610. In 25 years, it would grow to $68,485, a 47 percent gain over the 20-year figure. After 30 years, your account would total $100,627. Keep in mind, this is a hypothetical example that does not reflect the performance of any specific investment.

This simple example also assumes a static interest rate and that no taxes are paid along the way, so all money stays invested. The deferral of taxes in a tax-deferred individual retirement account (IRA) or qualified retirement plan is what makes theses attractive options. The compounded earnings of deferred tax dollars are one of the main reason experts recommend fully funding all tax-advantaged retirement accounts.

While you should review your portfolio on a regular basis, the point is that money left alone in an investment offers the potential of a significant return over time. With time on your side, you don't have to go for investment "home runs" to be successful.

Riding out market volatility sounds simple, doesn't it? But what if you've invested $10,000 in the stock market and the price of the stock drops like a stone one day? On paper, you've lost a bundle, offsetting the value of compounding you're trying to achieve. It's tough to hold the line.

There's no denying it—the financial marketplace can be volatile. Still, it's important to remember two things. First, the longer you stay with a diversified portfolio of investments, the more likely you are to reduce your risk and improve your opportunities for gain. Though past performance doesn't guarantee future results, the long-term direction of the stock market has historically been up. Take your time horizon into account when establishing your investment game plan. For assets you'll use soon, you may not have the time to wait out the market and should consider investments designed to protect your principal. Conversely, think long term for goals that are many years away.

Second, during any given period of market or economic turmoil, some asset categories and some individual investments historically have been less volatile than others. Though diversification alone cannot guarantee a profit or ensure against the possibility of loss, you can minimize your risk somewhat by diversifying your holdings among various classes of assets, as well as different types of assets within each class.

3. Spread your wealth through asset allocation

Asset allocation is the process by which you spread your dollars over several categories of investments, usually referred to as asset classes. The three most common asset classes are stocks, bonds and cash or cash alternatives such as money market funds. You'll also see the term "asset classes" used to refer to subcategories, such as large cap or small cap stocks, international stocks, government bonds (U.S., state and local), corporate bonds and tax-free municipal bonds. A basic asset allocation would likely include at least stocks, bonds (or mutual funds of stocks and bonds) and cash or cash alternatives.

There are two main reasons why asset allocation is important. First, the mix of asset classes you own is a large factor—some say the biggest factor by far—in determining your overall investment portfolio performance. In other words, the basic decision about how to divide your money between stocks, bonds and cash can be more important than your subsequent choice of specific investments.

Second, by dividing your investment dollars among asset classes that do not respond to the same market forces in the same way at the same time, you can help minimize the effects of market volatility while maximizing your chances of positive returns in the long term. Ideally, if your investments in one class are performing poorly, assets in another class may be doing better. Any gains in the latter can help offset the losses in the former and help minimize their overall impact on your portfolio.

4. Consider your time horizon in your investment choices

In choosing an asset allocation, you'll need to consider how quickly you might need to convert an investment into cash. Generally speaking, the sooner you'll need your money, the wiser it is to keep it in investments whose prices remain relatively stable.

Therefore, your investment choices should consider how soon you're planning to use it. If you'll need the money within the next one to three years, you may want to consider keeping it in a money market fund or other cash alternative whose aim is to protect your initial investment. Your rate of return may be lower, but you'll breathe easier knowing that the principal you invested is relatively safe and quickly available, without concern over market conditions on a given day. Conversely, if you have a long-time horizon—think retirement that's many years away—you may be able to invest a greater percentage of your assets in something that might have more dramatic price changes but that might also have greater potential for long-term growth.

Note: Before investing in a mutual fund, carefully consider its investment objectives, risks, charges and expenses, all of which are outlined in the prospectus, available from the fund.

5. Dollar cost averaging: Investing consistently and often

Dollar cost averaging is a method of accumulating shares of an investment by purchasing a fixed dollar amount at regularly scheduled intervals over an extended time. When the price is high, your investment buys less; when prices are low, the same dollar amount will buy more shares. A regular, fixed-dollar investment may result in a lower average price per share over time.

Remember that, just as with any investment strategy, dollar cost averaging can't guarantee you a profit or protect you against a loss if the market is declining. To maximize the potential effects of dollar cost averaging, you should also assess your ability to keep investing even when the market is down.

An alternative to dollar cost averaging would be trying to "time the market," in an effort to predict how the price of the shares will fluctuate in the months ahead so you can make your full investment at the absolute lowest point. Market timing, trying to predict the price of shares to buy at the lowest or sell at the highest price, is generally unprofitable guesswork. The discipline of regular investing is a much more manageable strategy, and it has the added benefit of automating the process.

6. Buy and hold, don't buy and forget

Unless you plan to rely on luck, your portfolio's long-term success will depend in part on periodically reviewing it. Maybe economic conditions have changed the prospects for a particular investment, or your circumstances change, and your asset allocation will need to reflect those changes. For example, as you get closer to retirement, you might decide to increase your allocation to less volatile investments, or those that can provide a steady stream of income.

Another reason for periodic portfolio review? Various investments will likely appreciate at different rates, which will alter your asset allocation without any action on your part. For example, if you initially decided on an 80 percent to 20 percent mix of stock investments to bond investments, you might find that after several years the total value of your portfolio has become drifted to 88 percent to 12 percent. Conversely, if stocks haven't done well, you might have a 70-30 ratio of stocks to bonds in this hypothetical example. You need to review your portfolio periodically to see if you need to return to your original allocation.

Rebalancing your portfolio periodically is wise. Or you could retain your existing allocation and shift future investments into an asset class that you want to build up over time. But if you don't review your holdings periodically, you won't know whether a change is needed. Many people choose a specific date each year to do an annual review.

For more information on financial planning, contact Busey Wealth Management’s trusted advisors or visit busey.com/wealth-management.

This is not intended to provide legal, tax or accounting advice. Any statement contained in this communication concerning U.S. tax matters is not intended or written to be used, and cannot be used, for the purpose of avoiding penalties imposed on the relevant taxpayer. Clients should obtain their own independent tax advice based on their particular circumstances.

This material is provided for educational purposes only and should not be construed as investment advice or an offer or solicitation to buy or sell securities.

This presentation is for general information purposes only. It does not take into account the particular investment objectives, restrictions, tax and financial situation or other needs of any specific client.

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